Market Research
Research
worth reading.
Real estate, development, architecture and the forces shaping Southern California and beyond.
Better places happen by design.
—MS
+24,000
Households
More people. Fewer homes.
San Diego Added 24,000 Households Last Year. Housing Didn't Keep Up.
New household formation continues to outpace new housing units across San Diego County, keeping pressure on prices and rents even as interest rates stay elevated.
SEP 12, 2026 · 3 min read
Development
Why 1960s Apartments Are So Hard to Rebuild Today
Mid-century apartment buildings were cheap to build and easy to permit. Today's costs, codes, and parking requirements make replacing them at the same density nearly impossible.
8–16 units · Wood-framed · Surface parking
What Changed? →
Southern California
Are Condos Becoming the New Starter Home?
With single-family prices stretching affordability to its limits, more first-time buyers in San Diego are turning to condos and townhomes as an entry point.
The Shift to Condos →
National
What $1M Buys You Across America
A million-dollar budget buys a modest starter home in San Diego and a small mansion in much of the Midwest. Here's how the math compares city by city.
San Diego · Indianapolis · Cleveland
See What $1M Buys →